Marketing Manager

Marketing Manager – Growth & Performance (DTC E-Commerce)

Austin, TX (Remote until office opens, some travel required)

100 – 150k (Based on experience + performance-based bonuses)

Reports To: Chief Marketing Officer
Team: Marketing Team, External Agencies

Position Overview

We are seeking a Marketing Manager – Growth & Performance with direct experience in DTC e-commerce to lead customer acquisition, retention marketing, and performance-driven campaigns across multiple brands. This role is ideal for a data-driven marketer who excels in paid media, conversion optimization, and retention strategies to drive revenue growth.

This position is remote for now but will transition to onsite in Austin once the office opens. The CMO is based in Austin, and this role will play a key part in the potential expansion of operations in this location.

You’ll manage marketing teams, oversee agencies, and execute multi-channel campaigns to optimize growth. If you have a strong analytical mindset, experience scaling DTC brands, and thrive in fast-paced environments, we want to hear from you.

Key Responsibilities

Growth & Performance Marketing

• Develop and execute data-driven performance marketing strategies to scale customer acquisition.
• Manage and optimize paid media campaigns across Meta, Google, TikTok, and YouTube to ensure profitable growth.
• Oversee budget allocation for performance marketing, maximizing ROAS and CPA efficiency.
• Continuously test and iterate ad creatives, targeting strategies, and campaign formats for improved results.

Customer Acquisition & Retention

• Own customer acquisition strategies across paid and organic channels, ensuring long-term brand growth.
• Develop and implement retention strategies through email, SMS, loyalty programs, and customer journey flows.
• Manage segmentation, automation, and personalized messaging to increase repeat purchases and LTV.

Website & Conversion Optimization

• Oversee Shopify website management, ensuring seamless UX/UI and conversion rate optimization (CRO).
• Identify conversion opportunities, conduct A/B testing, and implement data-driven improvements.
• Ensure smooth integration between Shopify, Amazon, and other marketplaces, optimizing pricing and promotions.

Marketing Execution & Team Collaboration

• Work cross-functionally with creative, product, operations, and sales teams to align marketing strategies.
• Manage external agencies and internal marketing teams to ensure execution of high-performing campaigns.
• Set clear KPIs and performance goals, tracking marketing efficiency and impact.

Qualifications & Experience

• 3-5+ years of experience in growth and performance marketing for DTC e-commerce brands.
• Hands-on expertise in paid media, Shopify management, email/SMS marketing, and CRO.
• Proven experience scaling multiple brands and optimizing acquisition funnels.
• Strong analytical skills, with the ability to translate data into actionable marketing strategies.
• Experience managing marketing teams and external agencies.
• Ability to thrive in a fast-paced, high-growth environment.

Must-Haves

• DTC e-commerce expertise – Strong understanding of scaling direct-to-consumer brands.
• Performance marketing leadership – Proven ability to optimize paid media and acquisition strategies.
• Retention marketing & CRO – Experience driving customer engagement and conversion optimization.
• Team & agency management – Ability to oversee execution across multiple teams and external partners.
• Austin-based – Candidates must be located in Austin, TX, and open to transitioning to onsite work when the office is established.

What We Offer

• Competitive Salary: $110K–$140K + performance-based bonuses
• Opportunity to lead growth & performance marketing for multiple DTC brands
• Work in a fast-paced, results-driven environment with high impact
• Access to top-tier marketing tools, analytics platforms, and industry resources

Ready to drive growth and scale high-performing DTC brands?

This is an exciting opportunity for a performance-driven marketing leader who thrives on data, optimization, and customer acquisition strategies. If you’re ready to take ownership of growth marketing in a fast-scaling environment, we want to hear from you.

Email Resume: Joel@maiplacement.com