Marketing and Business Development Manager for an Accounting Firm

Marketing and Business Development Manager for an Accounting Firm

Williamsburg, NY

90-110K

Hybrid (2-3 days in-office, potential for full remote eventually)

About the Role

We are seeking a Marketing and Business Development Manager to drive brand presence, expand the client base, and support our mission to deliver innovative and transformative solutions across key industries. This position offers the opportunity to craft and execute impactful marketing strategies while working in a collaborative, entrepreneurial environment.

Key Responsibilities

Marketing Strategy Development and Execution

• Develop and implement targeted marketing strategies tailored to primary industries, including Real Estate, Manufacturing, and E-commerce.
• Design campaigns that resonate with client needs, showcasing the ability to deliver measurable success.
• Ensure marketing efforts align with the company’s mission to create client value and long-term partnerships.

Lead Generation and Client Nurturing

• Build and manage lead-generation funnels to attract high-quality prospects.
• Identify growth opportunities through direct outreach, paid advertising, and organic content strategies.
• Use CRM tools to track leads and implement strategies for sustained client engagement.

Content Creation and Messaging

• Create high-impact, industry-specific content (e.g., blogs, case studies, webinars) to showcase expertise and highlight success stories.
• Develop clear messaging tailored to target markets, emphasizing the company’s ability to deliver exceptional outcomes.

Brand Building and Communication

• Oversee a rebranding initiative to ensure a modern, cohesive image.
• Enhance digital presence through website optimization, SEO, and LinkedIn strategies.
• Act as a brand ambassador to convey values of innovation, growth, and community-building.

Collaboration and Leadership

• Work with the leadership team to define goals and actionable strategies to achieve them.
• Manage relationships with marketing partners to ensure alignment with business objectives.
• Foster a culture of innovation and teamwork within the marketing function.

Key Objectives

• Lead Generation: Consistently generate qualified leads monthly through targeted campaigns.
• Database Growth: Expand the client database with engaged, high-value prospects.
• Brand Presence: Establish the company as a top-ranked provider in target industries.
• Sales Support: Collaborate with the sales team to ensure smooth handoffs and conversions.
• Client Retention: Develop strategies to enhance client satisfaction and drive long-term loyalty.

Qualifications and Skills

• Technical Skills: Proficiency with marketing tools such as Google Analytics, LinkedIn Campaign Manager, and email platforms.
• Creative Content Development: Ability to craft engaging blogs, case studies, and campaigns.
• Project Management: Strong multitasking and organizational skills to oversee various initiatives.
• Strategic Thinking: A data-driven mindset to refine campaigns and achieve measurable results.
• Personal Attributes:
  • A self-starter who thrives in a fast-paced, dynamic environment.
  • Empathy and understanding to build meaningful client relationships.
  • A team player with a collaborative approach to problem-solving.

Why Join Us?

• Be part of a company that values innovation, professional growth, and exceptional service.
• Contribute to a culture where your expertise and ideas will shape the future.
• Work alongside a leadership team that supports personal development and career advancement.

Goals for the First Year

1. Launch a comprehensive marketing strategy targeting key industries.
2. Generate leads to onboard new clients aligned with business objectives.
3. Reduce cost-per-lead while maintaining high-quality conversions.
4. Deliver a rebranding initiative, including a refreshed website and marketing collateral.

Long-Term Goals (2–3 Years)

1. Achieve a significant increase in active clients.
2. Drive higher client value with enhanced engagement strategies.

Email: Baila@maiplacement.com