E-commerce Marketing Director

E-commerce Marketing Director

USA, Remote (9-5)

Up to 150K (Based on Experience)

Position Overview

We are seeking a strategic E-commerce Marketing Director to lead marketing initiatives for a high-growth e-commerce brand. This role requires an experienced professional who can drive digital marketing efforts, optimize performance across various channels, and develop data-driven strategies to accelerate revenue growth. The ideal candidate is a results-oriented leader with deep expertise in paid media, social media, affiliate marketing, SEO, and community engagement.

Key Responsibilities

• Strategic Leadership & Growth
  Develop and implement comprehensive marketing strategies to increase customer acquisition, retention, and brand awareness.
• Align marketing objectives with overall business goals and drive performance-based growth.
• Lead seasonal campaigns, product launches, and promotional initiatives, ensuring maximum ROI.
• Channel & Campaign Management
  Oversee digital marketing channels, including paid media (Facebook, Google, TikTok), email/SMS, affiliate marketing, and social media.
• Optimize website conversion rates, pricing strategies, and discount promotions.
• Manage PR, SEO, and influencer partnerships to enhance brand visibility.
• Monitor key KPIs, including ROAS, AOV, CVR, CAC, and LTV, to refine marketing performance.
• Team Leadership & Vendor Management
• Lead and mentor a marketing team, including social media managers, performance strategists, and product category managers.
• Manage external agencies and vendors to maximize efficiency and profitability.
• Oversee community engagement strategies to foster brand loyalty and customer interaction.
• Data-Driven Decision Making
  Utilize analytics to track and optimize marketing campaigns.
  • Continuously test and implement new strategies to drive customer engagement and retention.
• Stay updated on industry trends, emerging platforms, and best practices.

Must-Haves

• 5+ years of experience in e-commerce marketing, preferably in direct-to-consumer (DTC).
• Proven success in leading multi-channel digital marketing efforts.
• Expertise in paid media, SEO, email/SMS marketing, affiliate programs, and social media.
• Strong analytical skills with a data-driven mindset.
• Experience managing teams and external agencies.
• Exceptional project management and communication skills.

Why Join Us?

• Competitive salary with performance-based incentives.
• Fully remote role with flexibility.
• Opportunity to lead a high-impact marketing team in a fast-growing e-commerce brand.

Email Resume: Joel@maiplacement.com