Director of TikTok

Director of TikTok

Lakewood, NJ

Open to Remote within the USA, Full Time

100 – 120k + Growth Opportunity 

Company Overview:

We are an innovative and fast-growing company looking to expand our digital presence through social media platforms. We are seeking a strategic Director of TikTok to lead our TikTok marketing efforts and drive engagement with our target audience. Our goal is to create impactful content, collaborate with influencers, and maximize TikTok as a key marketing platform for our brand. This is a new and exciting opportunity for a creative professional to join our marketing team and take charge of our TikTok strategy.

Position Overview:

As the Director of TikTok, you will be responsible for overseeing and managing all aspects of our TikTok marketing strategy. You will lead content creation, ad campaigns, and collaborations with influencers to drive brand growth and engagement. Your role will involve developing a scalable TikTok strategy, managing performance analytics, and working closely with cross-functional teams to ensure our TikTok presence aligns with overall business objectives. While the role offers the flexibility to work remotely, preference will be given to candidates near Lakewood, NJ, where our office is located.

The Ideal Candidate:

The ideal candidate is a TikTok expert with strong leadership skills and a passion for creating engaging, viral content. You have a proven track record of managing successful TikTok campaigns, building relationships with influencers, and delivering results through data-driven strategies. You are a creative thinker who can take full ownership of our TikTok presence while effectively managing a team and multiple projects. Flexibility, creativity, and a strong understanding of TikTok’s dynamic platform are key to excelling in this role.

Key Responsibilities:

• Lead TikTok Ad Campaigns: Plan, execute, and optimize TikTok ad campaigns, focusing on performance, engagement, and ROI.
• Develop Content Strategies: Create innovative and engaging content strategies aligned with TikTok trends to drive brand awareness and follower growth.
• Build Influencer Partnerships: Cultivate relationships with TikTok influencers and content creators to drive collaborations and brand visibility.
• Team Leadership: Manage and develop a TikTok content team, and implement a scalable internship program to boost content production.
• Analyze Performance Metrics: Track and analyze TikTok performance data, using insights to refine strategies and optimize future campaigns.
• Cross-Platform Integration: Ensure TikTok content is effectively integrated and cross-promoted across other social media platforms.

Qualifications:

• Proven experience managing TikTok marketing strategies, including content creation and ad campaigns.
• Strong knowledge of influencer marketing and collaboration with content creators.
• Experience in developing and managing training or internship programs for content creation.
• Strong leadership and project management skills, with the ability to manage a growing team.
• Deep understanding of TikTok’s ad ecosystem, trends, and user engagement strategies.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Data-driven mindset, with proficiency in analytics tools to measure and optimize performance.
• Ability to work independently and thrive in a fast-paced environment.

Exciting Opportunity:

This is a fantastic opportunity to join a growing company and take full ownership of our TikTok strategy. If you’re passionate about social media marketing, content creation, and driving brand growth through TikTok, we’d love to hear from you. Apply today to be part of a dynamic team and help lead the charge in creating a strong digital presence for our brand.

Email Resume: Joel@maiplacement.com