Director of Digital Engagement & Community Growth

Director of Digital Engagement & Community Growth

Bronx, NY (In-Person, Some Field Work in NYC)

130 – 150k (Based on Experience)

Position Overview

Are you passionate about driving engagement, scaling digital communities, and improving lives through technology? We’re looking for a hands-on, execution-driven leader to take ownership of our social engagement platform—a groundbreaking initiative connecting homebound elderly adults through interactive TV programming, virtual social groups, and one-on-one engagement.

This is not just a strategy role—we need someone who will execute, optimize, and grow engagement. Your goal? Take our participation rate from 20% to 40%+ by understanding our audience, removing adoption barriers, and building an engaging, scalable digital community.

If you have a track record of growing digital audiences, launching engagement initiatives, and executing creative solutions—we want to hear from you.

Key Responsibilities

Audience Growth & Engagement

• Develop and execute strategies to increase engagement from 20% to 40%+.
• Identify barriers to participation and create solutions to drive adoption.
• Optimize onboarding, messaging, and programming to align with audience needs.
• Conduct user research through focus groups, home visits, and field studies.
• Oversee content programming—ensuring alignment with user interests and engagement patterns.

Platform Execution & Operations

• Own day-to-day platform engagement—ensuring content and programming meet audience needs.
• Manage program schedules, interactive shows, and virtual group sessions.
• Work closely with social engagement managers and field teams to optimize programming.
• Collaborate with the technology team to enhance platform usability and accessibility.
• Ensure seamless integration between social engagement initiatives and healthcare services.

Data-Driven Optimization

• Track, measure, and optimize engagement KPIs to increase participation.
• Implement iterative testing to refine messaging, scheduling, and content offerings.
• Leverage data insights, audience segmentation, and user feedback to improve retention.
• Conduct competitive analysis to position the platform effectively.

Qualifications & Experience

• Proven experience in digital engagement, product growth, or audience development.
• Experience driving community engagement in tech, media, healthcare, or social platforms.
• Strong ability to execute and optimize initiatives, not just strategize.
• Hands-on experience in user research, audience insights, and engagement analytics.
• Ability to collaborate across marketing, product, and operations teams.
• Not required: Prior healthcare experience. While helpful, we are open to candidates from tech, gaming, digital communities, and consumer engagement sectors.

Why This Role?

• High-Impact Mission – Help improve social connectedness for homebound elderly adults.
• Ownership & Execution – Take the lead in growing an emerging digital community.
• Fast-Paced & Innovative – Work with cutting-edge engagement strategies.
• Collaborative Team – Partner with top executives, product teams, and engagement leaders.

Ready to Build Something Meaningful?

If you’re an execution-driven, data-focused leader who thrives on driving audience growth and engagement, this is the opportunity to own and scale a pioneering social engagement platform.

Email Resume: Joel@maiplacement.com