Lead Amazon PPC Manager

Lead Amazon PPC Manager

Lakewood, NJ, Onsite, Full Time

100-120k

Company Overview:

We are a fast-growing company focused on bringing our Amazon PPC efforts in-house. With multiple brands across various product categories, we are looking to optimize and manage Amazon advertising internally. We are seeking an experienced Lead Amazon PPC Manager to spearhead these efforts and drive growth. This is a great opportunity for someone who thrives in a dynamic environment and is ready to take full ownership of Amazon PPC strategy.

Position Overview:

As the Lead Amazon PPC Manager, you will be responsible for developing and executing comprehensive Amazon PPC strategies across our portfolio of brands. You will manage and optimize campaigns, monitor performance, and drive revenue growth through effective advertising initiatives. This role will involve leading and growing a team, managing large budgets, and ensuring the overall success of our PPC efforts. You will work closely with stakeholders and brand managers to align strategies with broader business goals.

The Ideal Candidate:

The ideal candidate is an Amazon PPC expert with 3-5 years of experience managing campaigns, optimizing budgets, and leading teams. You are highly analytical, results-driven, and have a deep understanding of Amazon’s advertising ecosystem. Your strategic mindset and hands-on approach will help you manage campaigns efficiently while mentoring and developing your team to achieve success. You must have the ability to work onsite in Howell, NJ.

Key Responsibilities:

• Amazon PPC Strategy Development:

  • Develop and implement PPC strategies tailored to each brand’s unique objectives to drive traffic, conversions, and revenue growth.

• Team Leadership:

  • Lead and grow a team of PPC specialists, providing daily guidance, training, and performance evaluations.

• Campaign Optimization:

  • Optimize campaign structures, keywords, bids, and budgets to maximize ROAS and improve TACoS (Total Advertising Cost of Sale).

• Keyword Research & Competitor Analysis:

  • Conduct in-depth keyword research and competitor analysis to identify new opportunities and enhance campaign performance.

• Campaign Performance Monitoring:

  • Monitor and analyze campaign performance, creating detailed reports and presenting insights to stakeholders.

• Collaboration:

  • Collaborate with brand managers to align PPC strategies with overall marketing goals and leverage customer insights.

• Stay Updated on PPC Trends:

  • Stay up-to-date with the latest Amazon PPC trends, platform changes, and best practices, implementing new strategies as appropriate.

• Budget Management:

  • Manage large advertising budgets effectively, ensuring optimal allocation across campaigns and brands.

• A/B Testing:

  • Develop and implement A/B testing strategies to continuously improve ad performance.

• Amazon Campaign Expertise:

  • Demonstrate expertise in Amazon campaign types (Sponsored Products, Sponsored Brands, Sponsored Display) and advertising position options.

• PPC Tools & Technologies:

  • Leverage PPC tools and technologies to enhance campaign management, reporting, and optimization processes.

Qualifications:

• 3-5 years of experience managing Amazon PPC campaigns.
• Proven track record in developing successful PPC strategies for diverse product categories.
• Strong knowledge of all Amazon campaign types and advertising position options.
• Proficiency in DSP (Demand-Side Platform) and AMS (Amazon Marketing Services).
• Excellent leadership and project management skills.
• Strong analytical skills and a data-driven approach to optimizing campaign performance.
• Ability to work onsite in Howell, NJ from 9 am – 5 pm.

Exciting Opportunity:

This is a unique opportunity to lead and shape our Amazon PPC strategy for multiple brands and work in a fast-paced, results-driven environment. If you’re passionate about Amazon advertising, love working with data, and want to be a part of a dynamic, growing team, we would love to hear from you! Apply today and take the next step in your career with us.

Email Resume: Joel@maiplacement.com