Senior Technical SEO Strategist

Senior Technical SEO Strategist

NYC-Hybrid

90-150k Based on experience

Job Overview: The Sr. Technical SEO (Search Engine Optimization) Strategist is responsible for maximizing search engine rankings for companies’ category & product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the company Website & Blog. The Sr. Technical SEO Strategist leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due to the dynamic environment produced by constant changes to search algorithms, the SEO Strategist continuously learns, tweaks skills, and experiments to develop working methodologies. They will take the necessary steps to stay on top of the latest trends and shifts in the industry.

Essential Responsibilities:

• Develop a viable/robust SEO strategy based on SEO best practices and data analytics.
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement.
• Monitor and set up a maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, metadata, redirects, etc.).
• Prioritize projects, initiatives, and areas of focus based on data analysis.
• Conduct keyword research for individual projects.
• Track and provide regular status reports on ranking positions.
• Request appropriate content and/or refresh existing content to support search engine ranking needs.
• Request additions and/or modifications to existing category and/or landing pages.
• Develop and implement link building and interlinking strategies.
• Coordinate with other departments (e.g., Social, Buying, Categorization, etc.) to support SEO-related initiatives.
• Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices.

Qualifications:

• Proven experience with SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
• Familiarity with programming languages like HTML, CSS, and JavaScript, and their impact on SEO.
• Understanding of search engine algorithms and ranking methods.
• Understanding of structured data markup & page schema.
• Experience with data analytics and ability to interpret website traffic trends to optimize SEO strategies.

Key Performance Indicators:

• Increase in organic search traffic & revenue.
• Improvement in search engine rankings for targeted keywords.
• Growth in the number of high-quality backlinks.
• Enhancement of click-through rates from search engine results pages.

Impact:

• Direct contribution to the company’s online visibility and brand awareness.
• Influence on customer engagement and lead generation through effective SEO practices.
• Support the company’s mission by aligning SEO strategies with business objectives.

Email resume to: joel@maiplacement.com